Saturday, April 4, 2009

SEO Mistakes That Lower Rankings

Many internet marketing beginners have a basic understanding of search engine optimization (SEO).Beginners want their sites to rank well in the search engines without realizing their sites might be the problem.This article presents 6 SEO mistakes to avoid.

1.Frames - Many people use frames when building their web pages. The problem is that search engines have a hard time tracking content inside the frames.Search engines cannot distinguish which frame contains the main content.

2.Flash - Flash is a popular way to make you website stand out.This might look good, but in terms of SEO, it means nothing. Search engines cannot read Flash files, so you should avoid using Flash unless you are certain that your website can generate massive traffic by word of mouth.

3. Keyword Stuffing – Using too many keywords on your website can have a negative effect on your page ranking.Having too many keywords causes search engines to think that your page is being spammed or that it is artificially created. Search engines like to know that there was a human touch creating the content on your site, even if it is just entering keywords.

4. Keyword Hiding – This goes along with the previous mistake.Hiding keywords by making them the same color as your background will cause search engines to downgrade your ranking.Again, this is because search engines see spam.Search engines do not like to be tricked.

5.Text Inside Images - Avoid posting images with a caption embedded into the pixels of the image.It is better to use HTML for the caption and post the image separately. The reason is that search engines use something called “spiders” to extract information from your web page. These spiders, however, will assume that any text that is embedded into an image is simply part of the image and simply ignore the text altogether. If the caption is written as separate HTML, the spiders will read that caption and include it for SEO purposes.

6. Javascript Links – If you use links on your side, you need to make sure to use simple HTML links instead of Javascript controlled links. The spiders will include those links when they are extracting information for ranking.

When an internet marketer is just starting out, search engine optimization can be a daunting challenge. By taking these mistakes into account, however, an internet marketer can be confident that he or she is getting a good start.Avoiding these mistakes as well as implementing other SEO techniques will cause your page to be ranked in no time.

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