Wednesday, March 25, 2009

Viral Marketing Campaigns

viral email marketing is one of the easiest and is by far one of the most effective ways to exponentially increase brand awareness and to increase product sales. The term viral refers to the nature of this marketing technique – the message is passed on from one person to a new person with minimal effort and whoever views the message starts spreading it as well. Like a virus, the marketing message spreads rapidly and reaches a large number of people.

If you want to increase your brand’s popularity and if you want to increase your product sales, you should consider running a viral marketing campaign. If you have never done it before, it is about time you considered doing it. The results will really amaze you.

The biggest advantages of this marketing technique include:

1.The cost is next to nothing to run a viral campaign. The USP of these types of campaigns is that they use existing communication networks and reach a lot of people in a very short period of time. The marketing message is usually communicated through emails, articles, blogs, and social networks – all of which are no cost to use.

2.These campaigns usually are incentivized for the user. The campaign is usually created in such a manner that the person who gets the marketing message usually has an incentive to pass it on to his friends. It could be anything and virtually unlimited, from free software programs to free email services, to free buttons, free wallpapers, to free PLR articles. This way, the user gets rewarded for his effort to spread the word. This prompts him to do it again and again – thus widening the scope of the campaign.

3.Share a marketing message through a viral marketing campaign, it is quite easy. To restate, these campaigns use social networks and free email services to reach out to end users. The end user finds it quite simple to share messages with his associates or friends.

4.Viral marketing is all about utilizing many other people’s resources. An example, if you give away a free article to someone and ask him to place it on his website, he will do so willingly. After all, he gets fresh content to his site which is good for him. The key thing is – you get to place a text link or an image link at the end of your article. This way, each person who reads that article will be tempted to click on that link and visit your site – especially when your article has great content. This gives you free, targeted traffic without spending any money.

As you can see from what I have explained above, a internet viral marketing campaign is probably the best way to put your business on the map. You can create your own campaign if you have the time it will take to launch it and the creativity to make it interesting. If you don’t, you can approach a good marketing company which can take care of everything and run a successful viral campaign. So, weigh in your options and make a great decision today.

1 comment:

  1. Online viral marketing utilizes social networking sites to create brand awareness and attract customers.