When you think of your ppc ads appearing in the search engines such as Google, it is natural to make assumptions that being seen in the top position is the best placement for success. Think more!
This is one of those point where what would seem to be the best but in reality is not. The reality is that people usually click on the ads in the middle or towards the bottom.
This is good news as it can save you a lot of money on your bids.
You do not have to be listed first in search engines! There is often a large gap between the first and second or third position bids for Google pay per click ads. This is where you will be saving. Let others pay the top dollar to be listed first…or even second or third. By stretching you advertising budget this way, you will not only save some cash on your pay per click campaign but you may get more clicks and traffic to your websites by being further down the list of Google ads in the search engines. Go figure!
Use the Google tools in your Adwords account to figure out the top bids for the keywords you are using. The fastest way is to start with a bid of $50 and you will then see the first bid under that which is actually the current highest bid for that keyword. Keep entering the next lowest bid to see how much you must bid to be fifth or sixth on the list. Then bid this amount. You will save a ton of money this way.
Another way that can help you get better results with your ppc campaigns is to get to know more about your competition. If you are using pay-per-click to advertise an affiliate program and someone else is competing with you, study their landing pages. If they are running their ad campaign on a regular basis, this means what they are doing is working and making them money…so you should learn more on what they are doing.
Do these advertisers direct prospects to a pre-sell website or directly to the products they are marketing? This is where you usually can tell the difference from the beginners and the pros. Affiliate marketers who stay in the game have learned to use squeeze pages to capture contact information to build the all-important list.
Hardly anyone will buy anything on the first time they go to the website. Follow-up is crucial to converting your pay-per-click traffic. If you did not capture email addresses, you cannot follow up with your prospects and convert them to buyers. If you send traffic directly to the product page, you will probably be losing hundreds and thousands of dollars every year. Setting up targeted direct mail and capturing email addresses is easy and can make the difference between success and failure of your overall business.